About Us

recovery month logoA Celebration of Recovery!


For more than 30 years, during the month of September, communities, and local organizations from across the country host celebrations in honor of the National Recovery Month observation. These activities take many forms that bring public attention to recovery and challenge negative attitudes, stigma, and discrimination.


For more than a decade, a vital part of this tradition has included the Big Texas Rally for Recovery – a celebration for recovery of individuals, families, and entire communities across Texas.


Big Texas Rally for Recovery (BTRR) 2024 Cities Announced!


We have great music, comedy, storytelling, dance, food planned. Dignitaries from the national recovery movement, public officials, and persons in recovery, families, community supporters, speakers, and friends of recovery will all join the celebration to inspire and replenish our passion for recovery.


If you are interested in learning more about the selection process to become a BTRR Affiliate organization, please take a look at this year’s requirements.

A bright, abstract icon featuring an eye to communicate awareness and recognition of the impact of stigma.

We can work to reduce the stigma surrounding those with substance use or co-occurring disorders that challenge their efforts towards recovery. Texas Behavioral Health Communities and other health authorities recognize the remarkable impact that addressing stigma, silence, and shame will have through the effects of the Big Texas Rally for Recovery.


This Rally will increase understanding of substance use and mental health challenges and encourage others to achieve recovery. Meeting people where they are and showing non-judgmental support can be the critical factor for a person to accept evidence-based treatment and supports. Positive messaging, tools, and supportive platforms can encourage healthy choices, and help those in need find support or help.

Previous Big Texas Rally for Recovery Events


2023 BTRR City Events:


2022 BTRR City Events:

Check out our 2023 BTRR Overview Video!

To learn more, download our 2023 BTRR Impact Report »

The Recovery Month observance reminds us that when we share our personal accomplishments and struggles, we combat the stigmas that can impede the recovery journey and send a message to positively impact lives for the better. Together, we will spread the message to people seeking recovery that “You are not alone; There is hope, help, and support available from others.”

We work to inspire people across the country to recognize the strength and resilience of individuals living in recovery as well as to support those with substance use disorders or co-occurring disorders to consider seeking treatment. We need to spread the message that help is effective and available and that healthy and rewarding lives are in reach. Promoting the “r is for recovery” symbol will also help to spread a message that everyone can join together to proudly display their ‘r’ and share their recovery journey, knowing that our humanity is the cornerstone that connects us all.

A globe with various connections here is used to emphasize that the rally this year will be virtual.