Keynote Speaker


Danny Trejo has developed a prolific career in the entertainment industry with a hard-earned and atypical road to success. From years of imprisonment to helping troubled youth battle drug addictions, from acting to producing, and now on to restaurant ventures, Trejo’s name, face, and achievements are well recognized in Hollywood and beyond.

Trejo has starred in dozens of films including DESPERADO, HEAT, the FROM DUSK TILL DAWN series, CON AIR, ONCE UPON A TIME IN MEXICO, the SPY KIDS movies, MACHETE and MACHETE KILLS, the BAD ASS trilogy, DEAD AGAIN IN TOMBSTONE and co-starred in DEATH RACE 2, DEATH RACE: INFERNO and MUPPETS MOST WANTED.

On the television side, Trejo will host the upcoming second season of El Rey’s Man at Arms. He has also appeared on The Flash, Modern Family, Breaking Bad, Brooklyn Nine-Nine, and NCIS: Los Angeles among others. Additionally, Trejo voices characters in the animated films STORKS and THE BOOK OF LIFE, along with the animated series American Dad!, Rick and Morty, Puss in Boots, Young Justice and Family Guy. He recently collaborated with Jam City and Family Guy on the new app “Family Guy: Another Freakin’ Mobile Game.”

Trejo recently finished shooting the horror comedy THE HOUSE NEXT DOOR, starring Mikey Epps and Kat Williams. And if you didn’t think he was busy enough, after the success of last year’s openings of the flagship restaurant Trejo’s Tacos in the Mid-Wilshire area and Trejo’s Cantina in Hollywood, he opened two new locations in Woodland Hills and USC village. Danny’s newest culinary endeavor, Trejo’s Coffee & Donuts, is proving to be just as successful as his restaurants.

Despite Danny’s impressive list of credits, it is his continuous role as a devoted father of three and an intervention counselor that bring him the most satisfaction.

Cleto Rodriguez

Patsy Torres

Jam Alker

Schedule of Events

Subject to Change

10:00 am  /  Registration Opens at La Villita Venue

10:30 am  /  Opening Welcome / Arneson River Theater Stage

Cleto Rodriguez, Emcee

Mark Lugo, National Anthem
Color Guard

Abigail Moore, CEO
San Antonio Council on Alcohol and Drug Awareness
Chair, Big Texas Rally for Recovery 2018

Amelia Reed
Lifetime Recovery
Co-Chair, Big Texas Rally for Recovery 2018

10:45 am  /  Proclamations

State Proclamation –  Representative Ina Minjarez
City Proclamation – San Antonio Councilman Robert Trevino

11:00 am  /  Recovery on the Riverwalk Barge Parade

Must have a purple wristband to participate. The parade will be about 40 minutes.
Attendees participating in the parade should be on the sidewalk to the left of the Arneson River theatre (behind the Briscoe Museum) no later than 10:45 am.

11:15 am  /  Performance by Mark Lugo Ministries

11:40 am  /  Announcement of Parade Participants

Cleto Rodriguez will announce barge participants as they pass the Arneson River stage.

12:00 am  /  Dignitaries Speak

12:20 pm  /  Keynote Speaker, Danny Trejo – Arneson River Theater Stage

Actor, Danny Trejo will speak until 12:50 pm.


Entrance to La Villita

10:00 am  /  Mariachi Azteca De America

Stage 1

La Villita Stage

Emcee: Torrance Sephus, SACADA

10:30 am  /  House Music
11:15 am  /  Sonny Cruz, musician
11:46 am  /  Jimmy Ramos, speaker
12:00 pm  /  House Music (Danny Trejo will be speaking at Arneson River Theater / Stage 2)
12:50 pm  /  Carl Schmid and Parker Chapin, musicians
1:20 pm  /  Jonnie Montalbo (Exec. Director of Bay City Recovery), speaker
1:30 pm  /  Selina Garcia, Mariachis
2:05 pm  /  X-Triste, musician
2:35 pm  /  Cypher Dance/Son Ship soundcheck
3:00 pm  /  Son Ship, band
3:55 pm  /  Wrap-up – Amelia Reed, Chair of 2018 Big Texas Rally for Recovery

Stage 2

Arneson River Theater Stage

Emcee: Cleto Rodriguez

10:30 am  /  Opening Welcome
11:00 am  /  Mark Lugo Band
12:00 pm  /  Dignitaries speak
12:20 pm  /  Keynote Speaker, Danny Trejo
1:00 pm  /  Jam Alker, musician
2:00 pm  /  Patsy Torres Band, musician
3:00 pm  /  ONE, musician
3:55 pm  /  Rally Wrap up – Abigail Moore, Chair of 2018 Big Texas Rally for Recovery 2018 w/ Chair of 2019 Big Texas Rally for Recovery