For the past 30 years during the month of September, the Substance Abuse and Mental Health Services Administration (SAMHSA) has promoted “Recovery Month” to increase awareness and understanding of substance use and mental health issues, and to celebrate recovery communities across the country. The centerpiece of Recovery Month is the National Recovery Rally. In concert with the 31st National Recovery Rally, we will also be celebrating the 10th annual BIG TEXAS RALLY FOR RECOVERY (BTRR).

As a result of the COVID-19 Pandemic, and for the safety and health of the recovery community in Texas and across the country, we decided to bring this year’s rally to life via a virtual platform instead of live. Originally scheduled for September 19th in Houston, the virtual rally will take place over three days: September 17th, 18th and 19th, for three hours each day.

We have a great line up of leaders from the recovery movement, as well as celebrities, and recovery “heroes” who will join us. Keep your eye on our website for updates on speakers, music, etc. We are asking recovery communities to participate by giving a “shout-out” to all of us, sharing something of themselves in celebration of recovery!

interconnected dots form a star


Bright, colorful dots are connected by lines to form the shape of the state of Texas to communicate the idea of human connections as it relates to the Virtual Big Texas Rally for Recovery. The theme this year is, "Join the Voices for Recovery: Celebrating Connections." The virtual rally will be held September 17-19, 2020.

Support Recovery / Promote Wellness / Build Awareness / Make Connections / Tax Deduction

Sponsorship Packet

Recovery Month promotes the societal benefits of prevention, treatment, and recovery for mental and substance use disorders, celebrates people in recovery, honors the contributions of treatment and service providers, and promotes the message that recovery in all its forms is possible. Recovery Month spreads the positive message that behavioral health is essential to overall health, that prevention works, treatment is effective, and people can and do recover. The Rally that you are supporting provides the evidence that people do recover. This is also a golden opportunity to collaborate with statewide and national supporters in a show of solidarity and commitment to transforming the behavioral health landscape.

During this pandemic, your support is needed now more than ever. Join Texas in making this virtual rally a huge success by making a tax-deductible charitable gift!

  • Join with others to support health, wellness & recovery
  • Support the work of recovery communities across the country
  • 501 c3 tax deductible contribution

Although the deadline for video and logo submissions has passed, you can still back our efforts in #CelebratingConnections by supporting us with a tax-deductible charitable gift!